For Agencies: How to Add GEO to Your Service Portfolio
GEO is a major business opportunity for agencies: new differentiating service, clients who need it but don't know where to start, and recurring revenue through monitoring. Here's how to structure your offering.
SEO was a goldmine for agencies for 20 years. GEO could be the next one.
Your clients are starting to ask: "What do we do about ChatGPT?" Here's how to turn that question into a service line.
Why GEO is an Agency Opportunity
1. Growing Demand, Scarce Supply
- 90% of companies have no GEO strategy
- 75% don't even know how to measure their AI visibility
- Agencies positioning now are taking a significant lead
2. Complementarity with Your Services
GEO integrates naturally with:
- SEO: Same visibility logic, complementary channels
- Content marketing: Content feeds both
- PR: Authoritative sources are key for GEO
- Branding: Brand sentiment becomes measurable
3. Recurring Revenue
Unlike a one-shot web project, GEO generates:
- Periodic audits: Quarterly or semi-annual
- Continuous monitoring: Monthly subscription
- Optimizations: Recurring services
Structuring Your GEO Offering
Level 1: AI Visibility Audit
What you sell:
- Analysis of current presence on ChatGPT, Gemini, Perplexity
- Competitive benchmarking
- Opportunity identification
- Priority recommendations
Indicative pricing: $2K - $10K depending on complexity
Deliverables:
- Complete audit report
- Visibility score by platform
- Sentiment mapping
- Prioritized action plan
Level 2: GEO Monitoring
What you sell:
- Continuous tracking of GEO KPIs
- Alerts on significant changes
- Monthly reporting
- Competitive monitoring
Indicative pricing: $500 - $2K/month
What you need:
- An automated monitoring tool
- A reporting process
- Analysis capability
Repliq offers agency accounts for managing multiple clients from a single dashboard, with white-label reports.
Level 3: Active Optimization
What you sell:
- GEO-oriented content strategy
- Information source optimization
- Targeted awareness actions
- Editorial support
Indicative pricing: $3K - $15K/month depending on intensity
Required skills:
- Content strategy
- Digital PR
- SEO (for synergies)
- Data analysis
The Client Pitch
The Problem
"When a prospect asks ChatGPT 'What provider do you recommend for [your service]?', are you in the answer?"
The Stakes
- 200M+ weekly users on ChatGPT
- AIs increasingly influence B2B decisions
- If you're not recommended, your competitors are
The Solution
"We measure and optimize your visibility on AI answer engines. Goal: be the brand ChatGPT recommends."
The Proof
Show their current visibility audit. Nothing more convincing than seeing:
- Their absence on certain queries
- Their well-positioned competitors
- The missed opportunities
Selling GEO to Existing Clients
The Natural Upsell
For your SEO clients:
"Your SEO is working well. But do you know what ChatGPT says about you when someone asks?"
For your content clients:
"Your content is excellent. But is it picked up by AIs when they make recommendations?"
The New Need
For prospects:
"Digital marketing is evolving. Beyond SEO, there's now GEO. Here's how we support you on both."
Building Internal Expertise
Team Training
- Understand mechanisms: How LLMs formulate responses
- Master tools: Audit, monitoring, analysis
- Develop methodologies: Optimization processes
Useful Resources
- Emerging AI Marketing certifications
- Monitoring model evolutions
- Industry benchmarks
Positioning
Choose your angle:
- Generalist: GEO for all client types
- Specialist: Luxury GEO, B2B GEO, Finance GEO...
Mistakes to Avoid
Selling Without Mastering
GEO is new. Make sure you understand before selling. A poor audit damages credibility.
Promising Guaranteed Results
Unlike paid search, GEO results aren't "buyable." Stay honest about what's controllable.
Neglecting Follow-up
An audit without follow-up loses value. Push for monitoring contracts.
Conclusion
GEO is a strategic positioning opportunity for agencies. The market is nascent, demand is growing, and established players are rare.
Agencies investing now are building a lasting competitive advantage.
Frequently Asked Questions
Does GEO cannibalize existing SEO services?
No, GEO complements SEO. Clients need both: SEO for organic traffic, GEO for AI recommendations. It's an upsell opportunity, not cannibalization.
What expertise is needed to sell GEO?
Understanding of generative AI mechanisms, measurement tools, and ability to explain the stakes to clients. The learning curve is quick for digital marketing professionals.
How to price a GEO offering?
Initial audit is priced between $2K-$10K depending on complexity. Recurring monitoring sells as monthly subscription ($500-$2K). Active optimization is billed as retainer or project fee.
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The AI Visibility Audit: The First Step Before Any Optimization Strategy
An AI visibility audit analyzes your current presence on ChatGPT, Gemini, and Perplexity: how often you're mentioned, with what sentiment, for which questions. It's the essential starting point before any GEO strategy.
The 3 Essential GEO KPIs: Visibility, Sentiment, Recommendation
GEO is measured with 3 essential KPIs: Visibility (are you mentioned?), Sentiment (how are you described?), and Recommendation (are you suggested as a solution?). These metrics replace traditional SEO rankings for evaluating your presence on ChatGPT, Gemini, and Perplexity.
From Search Engine to Answer Engine: The New Digital Marketing Paradigm
We're living through a paradigm shift: search engines (Google) are giving way to answer engines (ChatGPT, Perplexity). These AIs no longer return links—they directly recommend brands. To stay visible, companies must evolve from SEO to GEO (Generative Engine Optimization).