AI answers, measured in SwitzerlandOver 200,000 AI answers analysed

When your customers ask AI for advice, is your company cited?

To choose a product, compare companies or find information, your customers put their questions to Google, ChatGPT and other AI assistants. The answers highlight a few names, some arguments and some sources. Repliq shows you what is said about you, who is recommended in your place and what you can improve.

ChatGPTGeminiGoogle AI ModePerplexityGrokClaude

AI assistants draw up their own rankings

A company can be well known, rank well in search and yet be rarely cited when a customer asks an AI for advice. Conversely, a lower-profile company can appear regularly. This gap depends on the question, the language, the assistant and the information available online.

In our study of the car market in Switzerland, the brands with the most registrations were not always the most recommended. The hierarchy also changed with the language and the need expressed.

Explore our studies of AI answers in Switzerland

What Repliq lets you know

We regularly ask the assistants the questions your customers ask, then analyse their answers. You do not just discover a score: you see the companies recommended, the arguments used and the pages used as sources.

  • Are you cited for the needs your products or services meet?

  • Which competitors appear, and on which questions?

  • Which sources come up most often in your sector?

  • Is the information given about your organisation correct and up to date?

Your website matters. So does what others publish about you.

To prepare an answer, an assistant can draw on your website, but also on media, comparison sites, directories, reviews, videos or partner pages. Repliq identifies the sources actually cited, so that your teams know where to focus their work.

ChatGPT
Gemini
Google AI Mode
Perplexity
Grok
Claude
FRLogiciel comptable pour une PME ?DEHotel mit Spa in Zermatt?ITBanca per una PMI in Ticino?
Rq
Repliq

Position and share of voice

3You18%
1Competitor A31%
2Competitor B24%
share of voice↑ #3 · place gained

Answer reliability

Head office in ZurichHead office in Geneva✕ Wrong

Comes from a business directory

A simple method: measure, understand, act

01 · Measure

Measure the answers to the questions that matter for your business.

In the languages and markets that count.

Which accounting software for a small business?

ChatGPTGeminiGoogle AI ModePerplexity

The most cited options:

  1. 1.Bexio← you, in 67% of answers
  2. 2.KLARA
  3. 3.Abacus
  4. 4.Winbiz

02 · Understand

Understand why certain players keep coming up.

Which sources are cited, and where information is missing or causes problems.

ChatGPT answers

Orvana was founded in 2014 in ZurichGeneva. Plans start at CHF 49CHF 29 per month.

The error comes from a business directory that still shows the old address.

03 · Act

Act, then track how the answers change.

Clarify a page, publish useful content, update a listing or work on your presence with relevant sources.

  • Get listed on the comparison site the AI cites most
  • Publish a page: “How much does Orvana cost?”
  • Fix the address in the online directory
34%visibility, on the next scan51%

Different answers depending on your organisation

The same technology addresses distinct concerns. A leadership team wants to understand its position against competitors. An institution must make sure the public receives the right information. An agency wants to turn these observations into services and results for its clients.

Your leadership report

12%share of voice27%
GEO Insights

Resources & Guides

Guides

How do ChatGPT and AI assistants cite a company?

ChatGPT and other AI assistants talk about a company in two ways. Either with what the LLM learned during training, its training data. Or with what it searches for on the web at the moment it answers, which is called grounding. On the Swiss questions Repliq tracks, fewer than one answer in ten cites no source at all: web search decides almost everything. Before answering, ChatGPT turns the question into several searches, the fan-out queries, and goes looking for the federal law, the canton, the FRC consumer association or the brand's official site. When the question says Switzerland, the sources turn Swiss. When it does not, the assistant lands on French websites first. A page that clearly states Switzerland, Swiss francs and the year therefore starts with an advantage.

16 min
Read
Insights

AI search in French-speaking Switzerland: what changed

Since April, Repliq Research has been putting the same questions to the four AI assistants we track in French-speaking Switzerland. This summer the gaps between them widened sharply: Google increasingly answers local searches with business listings and now names about a quarter fewer businesses than in spring, ChatGPT shows three times fewer sources than it did in mid-August even though its answers grew 22% longer, and Reddit has all but disappeared from its citations. The other two assistants stayed far steadier. But the most interesting part may be what did not change: roughly one citation in two points to a site the company concerned does not own, and on a question as competitive as which is the best Swiss bank, the most cited page in our corpus belongs to a personal blog.

19 min
Read
Guides

When AI gets your company wrong, the error rarely comes from your site

The investment of recent years went into the website: the right information, navigation that leads the user to the right page. AI now reduces all of that to an answer a few lines long, drawing 90 % of its cited pages from third parties, from comparison sites to directories, press and forums. One answer in 14 carries at least one false statement, and every organisation we track has one in circulation. Repliq's Reliability feature compares each measured answer against your official information, then traces the page feeding the error.

7 min
Read

Start with a diagnosis, continue with ongoing tracking

Continuous platform

Repliq Monitoring

For teams that want to follow changes and measure the effects of their actions, Repliq offers regular tracking.

  • Your brand and your competitors
  • The questions you want to be cited on
  • First measurement, then every day
Try it free

15-min setup · instant measurements · no commitment

One-off diagnosis

AI Visibility Audit

The one-off audit is based on seven days of measurement, an analysis of the answers and a report presented with the priority actions.

  1. Day 1

    Our team sets up your account

  2. 7 days

    Measurement and comparison with competitors

  3. Then

    Report, recommendations and a 30-min video call

Request an audit

From CHF 2,000 · quote sent after the call

Follow what AI answers in Switzerland

New studies, sector analyses and measured cases, with every publication. Repliq tracks ChatGPT, Gemini, Google AI Mode, Perplexity and Grok.

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FAQ

Frequently asked questions

What is Repliq and what is the platform for?

Repliq is a Swiss platform, based in Geneva, that measures what AI engines and assistants answer about companies and organisations: whether they are cited, in what position, whether the information is correct, and which sources it relies on.

Tracking covers ChatGPT, Google AI Mode, Gemini, Perplexity and Grok. This is also called GEO, for Generative Engine Optimization: making sure that what is said about you online is correct, consistent and understood by the engines.

Is Google SEO enough to appear in AI answers?

It remains a useful foundation. To answer, the engines also rely heavily on sites other than yours: comparison sites, articles, directories, forums. Repliq shows which ones matter in your sector.

How can we act on websites we do not own?

It depends on the source. A media outlet is a matter for press relations. A comparison site or a directory is completed by contacting its publisher. A business listing is updated directly. When the source is a competitor's website, the report flags it, and the effort goes into the other pages.

Is Repliq useful for an SME or a local shop in Switzerland?

Yes. The engines also cite local businesses, and for an SME practical information often matters most: opening hours, addresses, services. Repliq checks what is said about it and shows where to correct it.

Why is it important to monitor what AI says about my company?

Your customers increasingly put their questions directly to AI assistants before deciding. The answer they read cites a few names and sums up what there is to know. Knowing what it says about you, and whether it is correct, becomes management information.

What is the difference between classic SEO and visibility in AI (GEO)?

SEO works on Google results (clickable links), whereas Repliq analyses your presence in AI-generated answers (GEO), without a click, without a link, and based on other selection criteria (reputation, structure, semantic consistency).

Which AI systems does Repliq track?

Every day, we query and analyse the answers of ChatGPT, Google AI Mode, Google AI Overview, Gemini, Perplexity AI and Grok, and we are progressively adding other influential models on the market, in Switzerland and internationally (Claude, Meta AI...).

How is a company's visibility in AI measured?

You define your prompts directly on the platform (which also offers suggestions), or we build them with you during an initial audit. Each prompt is categorised (theme, product, persona, location) for detailed tracking. On these prompts, we detect every day:

  • your company's presence
  • its position in the answer
  • the sentiment (positive, neutral, negative)
  • the sources cited by the AI
  • the competitors mentioned alongside you

Which indicators (KPIs) does Repliq provide?

Repliq provides four core KPIs, comparable from one month to the next and from one engine to another:

  • Visibility rate: percentage of AI answers in which your company appears
  • Share of Voice: your company's share of mentions against the competitors you track
  • Sentiment: tone associated with your company (positive, neutral, negative)
  • Position: order in which your company appears in the answer

Can tracking be tailored to a company's needs?

Yes. You can create views by product category, persona, location, language, purchase intent or sector. Each company has tailored tracking.

What types of companies or organisations can use Repliq?

Companies of all sizes, in Switzerland and internationally, public institutions (municipalities, cantons, hospitals, higher education institutions) and SEO, web and communication agencies. Partner agencies give their clients PDF reports under their own name and logo.

How often is the data updated?

AI answers are analysed every day, to follow the rapid changes in models, mentions and sources.

Can I track my competitors with Repliq?

Yes. You can compare your AI visibility with that of your competitors, follow their positioning, and analyse differences in tone, citation frequency and associated sources.

What are the concrete benefits of tracking AI visibility with Repliq?

  • Identify the topics where you are absent
  • Understand how AI perceives your company
  • Optimise your content to be cited and recommended more often
  • Detect weak signals before your competitors
  • Strengthen your positioning in a post-SEO environment

Is there a one-off AI visibility audit before committing to the platform?

Yes. Repliq offers a one-off AI visibility audit for Swiss companies that want a first diagnosis: 7 days of daily measurement, human analysis, a strategic report and a video presentation. From CHF 2,000, delivered within 11 days.

Is Repliq secure?

Yes. The platform meets high security standards: encrypted data, hosting in Europe, access restricted per user, activity logs. No sensitive data is passed to third-party AI systems.

In which languages does Repliq work?

Repliq works natively in four languages: French, English, German and Italian. Prompts, measurements, analysed sources and the platform interface are adapted to the target language, which is essential for companies operating in multilingual Switzerland or across several European markets.

What are Repliq's prices?

Platform: Explorer CHF 150/month, Growth CHF 400/month, Scale from CHF 1,200/month. One-off audit: from CHF 2,000. Plans and details. A first 30-minute meeting helps you choose the right option.

Let's see what the assistants answer about your market

In 30 minutes, we go through a few questions relevant to your business and the first differences between assistants, competitors and sources.