Rolex dominates with 100% AI visibility, followed by Audemars Piguet and Patek Philippe at 83%. Discover the complete ranking of the 5 luxury watchmaking giants.
Allianz dominates with 67% AI visibility, followed by AXA and Zurich at 58%. Discover the complete ranking of the 5 major Swiss insurers.
Zero-click (AI answers without user clicking) is a major challenge for luxury: first contact with your brand happens through AI's words, not yours. The solution: master what AI says about you so that first contact matches your positioning.
GEO (Generative Engine Optimization) is about optimizing your brand's presence in responses from generative AIs like ChatGPT, Gemini, and Perplexity. Unlike SEO which targets traditional search engines, GEO targets AI answer engines that synthesize information and directly recommend brands to users.
SEO optimizes for search engine rankings (Google). GEO optimizes for AI answer engine mentions (ChatGPT, Gemini, Perplexity). Different goals, different tactics, both essential. SEO drives traffic through clicks. GEO influences decisions through recommendations.
AI sentiment measures how ChatGPT and Perplexity perceive your brand: premium or basic, innovative or outdated, reliable or risky. This score reflects source consensus and directly influences recommendations. A brand with good sentiment gets recommended; others are merely mentioned.
We're living through a paradigm shift: search engines (Google) are giving way to answer engines (ChatGPT, Perplexity). These AIs no longer return links—they directly recommend brands. To stay visible, companies must evolve from SEO to GEO (Generative Engine Optimization).
AI visibility ROI is measured by correlating your GEO KPIs (visibility, sentiment, recommendation) with business indicators (leads, brand traffic, prospect mentions). The method: establish a baseline, track evolution, attribute impact.
AI democratizes access to information about luxury, but not access to luxury itself. Premium brands must ensure AI correctly transmits their positioning and differentiation, while adapting their communication strategy.
GEO is a major business opportunity for agencies: new differentiating service, clients who need it but don't know where to start, and recurring revenue through monitoring. Here's how to structure your offering.
B2B decision-makers increasingly use Perplexity to evaluate vendors and solutions. Unlike Google, Perplexity cites its sources and synthesizes information. To be recommended, your brand must be present on authoritative sources with clear, differentiated positioning.
GEO is measured with 3 essential KPIs: Visibility (are you mentioned?), Sentiment (how are you described?), and Recommendation (are you suggested as a solution?). These metrics replace traditional SEO rankings for evaluating your presence on ChatGPT, Gemini, and Perplexity.
An AI visibility audit analyzes your current presence on ChatGPT, Gemini, and Perplexity: how often you're mentioned, with what sentiment, for which questions. It's the essential starting point before any GEO strategy.