How AI talks about your organisation, and whether its answers are reliable.

Municipalities, cantons, hospitals, universities: Repliq asks AI assistants your audiences’ questions, in their languages, and checks that the information given is correct and actually answers what people ask.

ChatGPT·English

What time does the Valdorée civil registry office open?

AI answer

Your organisation

The civil registry office of the Municipality of Valdorée is in the town hall. It opens at 8:00, Monday to Friday, and by appointment on Thursday evenings.

A birth certificate can also be requested online.

Organisations mentioned

Municipality of ValdoréeYOU100%

Sources cited (1 site)

Official municipality website2 pages

The audit

What the audit looks at

Basic information, engine by engine

Opening hours, addresses, contacts, services: what ChatGPT and Google AI Mode answer, and depending on the scope Gemini and Perplexity.

Results by platform

PlatformPresencePosition
ChatGPT#1
Google AI Mode#2
Gemini#2
Perplexity#3

The languages of your audiences

French, German, Italian, English: the same question asked in each language you choose.

QuestionVisibilitySentiment
ENBest software for a small business?56%Positive
FRQuel logiciel choisir pour une PME ?44%Positive
DEWelche Software für ein KMU?38%Neutral
ITQuale software per una PMI?50%Positive

Comparable institutions, chosen by you

Repliq tracks them alongside you, on the same questions, and the results stay yours.

Top brands

#BrandVisibilitySOVSentimentPosition
1Competitor A66.6%32.1%77#2.9
2Orvana YOU61.2%29.5%65#2.5
3Competitor B42%20.2%74#3.6
4Competitor C13.7%6.6%72#4.5

The scope (engines, languages, institutions compared) is set during the first call.

What Repliq observed

Public institutions are more often described wrongly

Public institutions show three to six times more faulty answers, because their information is spread across a municipality, a canton and a partner establishment, and assistants blend those levels.
Measured across 22 Swiss brands and institutions tracked by Repliq. Read the article

Reliability, in beta

Checking the information

Repliq compares the assistants’ answers with around fifteen reference facts validated with our team: opening hours, addresses, contacts, access conditions.

The same question, in three languages

À quelle heure ouvre le guichet de l’état civil de Valdorée ?

ChatGPT answers

Le guichet de l’état civil de la Commune de Valdorée se trouve à la Maison de commune. Il ouvre à 8 h 30à 8 h, du lundi au vendredi.

A lead: a directory that still shows the old opening hours.

Fictional example

The module is in beta. When an answer is wrong, the report flags it, with a lead on the source when one shows up.

The steps

The audit, from the first call to the presentation

  1. Day 1

    Our team sets up tracking for your institution

  2. 7 days

    Measurement in the engines and languages chosen

  3. Then

    Report, recommendations and a 30-min video call

11 days, from CHF 2,000

Frequently asked questions

How can we find out what ChatGPT says about our institution?

Repliq asks AI assistants your audiences’ questions: opening hours, addresses, contacts, services, access conditions. The audit records what ChatGPT, Google AI Mode and Google AI Overview answer, and depending on the scope Gemini, Perplexity and other engines. Our team sets up the tracking and presents the results to you.

What can we do when an AI gives wrong information about our organisation?

The audit and the Reliability module, in beta, flag wrong answers and point to a likely source when one appears. The correction is made on your own pages and on the third-party sources the AI cites. Across 22 Swiss brands and institutions tracked by Repliq, one answer in 14 contains at least one false statement. Public institutions show three to six times more faulty answers.

Does ChatGPT answer the same way about our institution in French and in German?

Answers can vary from one language to another, even on simple information such as opening hours. Repliq asks the same question in French, German, Italian and English, according to the languages you choose, and compares the answers.

How can we find out which sources ChatGPT uses to talk about our institution?

Repliq records the sources cited in each answer: official website, directories, press, cantonal or partner sites. Two indicators rank them: coverage, the share of answers in which a site appears, and citation rate, the average number of citations per answer. You can then see which pages feed what the assistants say.

How much does an AI visibility audit cost in Switzerland?

The Repliq audit starts at CHF 2,000 and takes 11 days, from the first call to the presentation. The base covers ChatGPT, Google AI Mode and Google AI Overview, one language and one market, with 7 days of measurement, a report and a 30-minute video call. Languages, engines and compared institutions are added according to the scope set during the first call.

Is there a Swiss tool to measure an institution’s visibility in AI?

Repliq is a Swiss platform based in Geneva that measures what AI assistants say about brands and institutions, in French, German, Italian and English. Our team accompanies each institution, from the setup to reading the results.

See what the assistants say about your institution

The scope is set during a first call: engines, languages, institutions compared. The quote follows.