Swiss car market
September 2026 · Languages : fr, de, it
Which brands assistants recommend to a Swiss buyer, in three languages, and which sources they rely on.
Press room
The press releases, figures, visuals and brand assets of the studies published by Repliq Research. All of it is free to use with a source credit. Contact details are at the bottom of this page.
About Repliq
The company description, in one paragraph.
Repliq is a Swiss company based in Geneva. It measures how companies and organisations appear in the answers of AI assistants. Repliq Research, its study unit, publishes observatories on the way these systems cite, summarise and make information sources visible.
What we have measured so far
- 231,496
- assistant answers measured across all studies
- 1.3 million
- cited sources collected and classified
- 5
- assistants tracked: ChatGPT, Gemini, Google AI Mode, Perplexity, Grok
- 3
- national languages, on the same questions translated identically
Cumulative since May 2026, recomputable on request. They measure a volume of measurement, not an audience.
The studies
Every edition is public and free. The pages are interactive: rankings can be filtered, and the assistants’ answers remain readable exactly as they were returned.
AI sources in French-speaking Switzerland
updated continuously · Languages : fr
Which sites assistants cite in French-speaking Switzerland, across all sectors. Updated continuously.
AI visibility of Swiss hospitality
2026 · Languages : fr, de, it, en
What assistants answer to someone looking for a place to stay in Switzerland.
Federal vote “No 10-million Switzerland”
June 2026 · Languages : fr, de, it
Sources, tone and fidelity to the official text in assistants’ answers ahead of a federal vote.
The visuals
Every figure in the study is available as a high-resolution image, in three languages, free to reuse with a credit. These are the figures from the page, captured as they are: what you publish is what the reader sees on clicking through.
Source credit: “Repliq Research, study of the Swiss car market in AI assistants”.
Brand visibility rate, across all purchase intentions
What sells and what gets cited, brand by brand
The most cited models, across all languages
The market served by cited sources, language by language
The sites most cited by the assistants
The specific pages the assistants pick up
What the assistants ask before advising
The share of answers in which the assistant takes a position
Opinions expressed on each powertrain
Brands cited when the question is about Chinese cars
Answers, as they came
Assistants do not hold views on a powertrain, they hold conditions. On the same engine, the same assistant recommends and advises against depending on the described use. These sentences are untouched: no punctuation, case or figure has been changed.
diesel
Recommends
« Optez pour le Diesel (2.0 TDI, 2.0 dCi) si vous faites plus de 80% de voies rapides et d'autoroutes. »
Google AI Mode · question in French
Advises against
« Evita il diesel se fai pochi chilometri o tragitti prevalentemente brevi (rischi intasamenti al filtro antiparticolato). »
Google AI Mode · question in Italian
electric
Recommends
« Elettrica (BEV): Silenziosa e scattante, ideale se hai una colonnina vicina o la possibilità di installare una Wallbox domestica. »
Google AI Mode · question in Italian
Advises against
« Se vivi in condominio senza box o colonnina comoda, l'elettrica pura rischia di diventare scomoda. »
Google AI Mode · question in Italian
hybrid
Recommends
« Se fai prevalentemente città: Punta su un'auto Full Hybrid (come Toyota) o a GPL (come Dacia o Renault). »
Gemini · question in Italian
Advises against
« Plug-in-Hybride lohnen sich ohne Lademöglichkeit ebenfalls kaum, da sie auf der Langstrecke den schweren Akku mitschleppen. »
Gemini · question in German
What our figures do not say
A source cited in the same answer as a brand is not a source that caused the recommendation: we measure co-occurrence, not causality. Our studies observe what assistants answer, not what readers do next. They are neither surveys nor market share measurements. We would rather see this written in an article than corrected afterwards.
The datasets
The data behind a study can be made available to a newsroom that wants to recompute or check a figure. Just ask, mentioning the edition and the result concerned.
Logos and brand assets
Logo, wordmark, favicon, colours and typefaces are gathered on a dedicated page, in vector and high resolution.
“Repliq” is one word with a capital R; the study unit is called “Repliq Research”. The files are used as provided, without redrawing them or changing their proportions.
Brand colours
Encre
#19171c · RGB 25 23 28
Crème
#FAF9F7 · RGB 250 249 247
Teal
#20808D · RGB 32 128 141
Press contact
Xavier Mercier
Xavier Mercier is the founder of Repliq. He designs and signs the studies, and answers questions on method.
xavier@repliq.ch
+41 79 747 35 90 · +41 22 512 99 95
Rue du Grand-Bureau 11, 1227 Genève
