Press releases, visuals and data from the Repliq Research studies. May be reused with a source credit.
25 October 2026 · French, German, Italian
What 4 AI assistants advise for 2027, checked against official premiums: insurers cited, advice by profile, switching rules, sources. In French, German and Italian.
22 September 2026 · French, German, Italian
Which brands AI assistants name to Swiss car buyers, and what changes with the language of the question. In French, German and Italian.
High-resolution figures from the study, in each language. May be reused with a source credit.
Source credit: “Repliq Research, study of the Swiss car market in AI assistants”.
Brand visibility rate, across all purchase intentions
What sells and what gets cited, brand by brand
The most cited models, across all languages
The market served by cited sources, language by language
The sites most cited by the assistants
The specific pages the assistants pick up
What the assistants ask before advising
The share of answers in which the assistant takes a position
Opinions expressed on each powertrain
Brands cited when the question is about Chinese cars
Assistants do not hold views on a powertrain, they hold conditions. On the same engine, the same assistant recommends and advises against depending on the described use. These sentences are untouched: no punctuation, case or figure has been changed.
Recommends
« Optez pour le Diesel (2.0 TDI, 2.0 dCi) si vous faites plus de 80% de voies rapides et d'autoroutes. »
Google AI Mode · question in French
Advises against
« Evita il diesel se fai pochi chilometri o tragitti prevalentemente brevi (rischi intasamenti al filtro antiparticolato). »
Google AI Mode · question in Italian
Recommends
« Elettrica (BEV): Silenziosa e scattante, ideale se hai una colonnina vicina o la possibilità di installare una Wallbox domestica. »
Google AI Mode · question in Italian
Advises against
« Se vivi in condominio senza box o colonnina comoda, l'elettrica pura rischia di diventare scomoda. »
Google AI Mode · question in Italian
Recommends
« Se fai prevalentemente città: Punta su un'auto Full Hybrid (come Toyota) o a GPL (come Dacia o Renault). »
Gemini · question in Italian
Advises against
« Plug-in-Hybride lohnen sich ohne Lademöglichkeit ebenfalls kaum, da sie auf der Langstrecke den schweren Akku mitschleppen. »
Gemini · question in German
Updated on 4 November 2026 · French
Which sources ChatGPT, Google AI and Perplexity actually cite: rankings, types, formats, differences between engines, trends. Filterable by sector. In French.
14 June 2026 · French, German, Italian
What 5 AI assistants answer about the initiative: sources, tone, faithfulness to the text. Results published. In French, German and Italian.
20 May 2026 · French, English, German, Italian
Which hotels AI engines recommend, and why. First cycle completed.
A sector, a vote, a consumer question: Repliq builds the method that fits your topic.
· Blick
Toyota, VW, Tesla: Welche Autos die KI-Assistenten empfehlenby Gabriel Knupfer · in German
· Cominmag
L'IA choisit les marques à la place des moteurs de recherche : une étude mesure le phénomèneby Victoria Marchand · in French
· Cominmag
Dans les moteurs IA, la visibilité ne se joue plus uniquement sur son propre siteby Victoria Marchand · in French
· RTS · Forum
Comment les assistants IA ont répondu aux questions sur l’initiative "Pas de Suisse à 10 millions"? Interview de Xavier Mercier (vidéo)in French
· Netzwoche
KI-Assistenten verändern die Sichtbarkeit von Schweizer Firmenby Alexia Muanza · in German
· ICTjournal
Les assistants IA créent un nouveau défi de visibilité pour les entreprises suissesby Alexia Muanza · in French
Repliq is a Swiss company based in Geneva. It measures how companies and organisations appear in the answers of AI assistants. Its studies are published as Repliq Research.
Repliq Research has published 5 studies since May 2026, in French, German and Italian.
The data behind a study is available on request.
Logo, symbol, colours and typefaces, in vector and high resolution.
Ink
#19171c · RGB 25 23 28
Cream
#FAF9F7 · RGB 250 249 247
Teal
#20808D · RGB 32 128 141
Xavier Mercier
A media engineer and the founder of Repliq, Xavier Mercier studies how online search is changing and the mechanisms that shape the answers of AI assistants. His work aims to better understand their sources, improve the reliability of information and help organisations find their place in these new habits.
xavier@repliq.ch
+41 22 512 99 95
Rue du Grand-Bureau 11, 1227 Genève
