Case StudiesMay 7, 2026
From search to recommendation: who answers for your brand in AI?
AI is turning information search into a direct recommendation where users expect arbitration. Our study of 8,800 citations shows that leading Swiss brands today control only 5 to 12% of their own narrative inside these interfaces. This guide unpacks how challengers like rappn and Magic Heidi break through with structured content, and how established brands can reclaim the conversation by becoming reference sources for the algorithms.
9 min
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