GEO Insights

Guides, insights, and strategies to dominate AI search.

Case StudiesMay 19, 2026

Swiss hospitality faces a new invisible ranking: the one set by AI

Which Swiss hotels appear in the recommendations of ChatGPT, Gemini and Perplexity, and on what data foundations do these choices rest? This preview summarises the first mapping of AI visibility for the destinations of Geneva, Lucerne, Zermatt and Interlaken. The study analyses each property's share of voice and the weight of authority channels (official websites, Michelin Guide, Wikipedia, consortiums) in algorithmic decisions. The full report, including rankings by stay category and optimisation levers, will be published in June 2026. Registration at the bottom of this page.

InsightsMay 18, 2026

Your Brand Now Has an AI Reputation. Are You Measuring It?

AIs do not passively reflect a brand's reputation. They reconstruct it. From customer reviews, articles, forums, comparators, competitor content and sometimes old sources, they produce a synthesis that already influences your customers, candidates, partners and investors. This article walks through five questions to steer this new reputation: what AIs say about you, the sources they use, the queries they trigger, the competitors they associate with your brand, and the alignment between your real strategy and your generated image.

Case StudiesMay 7, 2026

From search to recommendation: who answers for your brand in AI?

AI is turning information search into a direct recommendation where users expect arbitration. Our study of 8,800 citations shows that leading Swiss brands today control only 5 to 12% of their own narrative inside these interfaces. This guide unpacks how challengers like rappn and Magic Heidi break through with structured content, and how established brands can reclaim the conversation by becoming reference sources for the algorithms.

GuidesApril 15, 2026

5 Mistakes to Avoid When Measuring Your AI Visibility

Brands just starting to track their AI visibility often make the same mistakes: too many branded prompts, not enough segmentation, no clear definition of success. These 5 mistakes are avoidable. Here is how.

GuidesApril 14, 2026

AI Visibility: The 4 Strategic Variables to Define Before You Measure

Your AI visibility depends on 4 strategic variables: which prompts you measure, which sources feed you, which AI platform you prioritize, which languages and regions you target. These are decisions to make upstream of any measurement, not technical adjustments. Demonstrated with real Swatch data.

Case StudiesMarch 27, 2026

Swiss Real Estate AI Visibility Index 2026

Neho leads the ranking with 43% AI visibility, followed by Engel & Völkers (39%) and Properti (38%). Out of 58 agencies analyzed across ChatGPT, Gemini, Claude, Perplexity and Google AI Mode responses, only 5 are visible in both French and German.

Case StudiesFebruary 10, 2026

How AI Talks About Rolex in 2026: Exclusive Multi-Platform Analysis

Rolex scores 92.5% AI visibility and 87% positive sentiment, but its position ranges from #1.1 on ChatGPT to #3.9 on Gemini. Discover why response format matters as much as brand perception.

Case StudiesDecember 6, 2025

State of AI Search 2025: Who Dominates in Luxury Watches?

Rolex dominates with 100% AI visibility, followed by Audemars Piguet and Patek Philippe at 83%. Discover the complete ranking of the 5 luxury watchmaking giants.

Case StudiesDecember 6, 2025

State of AI Search 2025: Who Dominates in Swiss Car Insurance?

Allianz dominates with 67% AI visibility, followed by AXA and Zurich at 58%. Discover the complete ranking of the 5 major Swiss insurers.

InsightsDecember 6, 2025

Zero-Click and Luxury: When the AI Response Becomes First Brand Contact

Zero-click (AI answers without user clicking) is a major challenge for luxury: first contact with your brand happens through AI's words, not yours. The solution: master what AI says about you so that first contact matches your positioning.

GuidesDecember 4, 2025

What is GEO? Complete Guide 2025

GEO (Generative Engine Optimization) is about optimizing your brand's presence in responses from generative AIs like ChatGPT, Gemini, and Perplexity. Unlike SEO which targets traditional search engines, GEO targets AI answer engines that synthesize information and directly recommend brands to users.

GuidesDecember 2, 2025

SEO vs GEO: Why Ranking on Google Isn't Enough Anymore

SEO optimizes for search engine rankings (Google). GEO optimizes for AI answer engine mentions (ChatGPT, Gemini, Perplexity). Different goals, different tactics, both essential. SEO drives traffic through clicks. GEO influences decisions through recommendations.

TutorialsNovember 28, 2025

Sentiment Analysis: Quantifying Your Brand's Premium Perception by AI

AI sentiment measures how ChatGPT and Perplexity perceive your brand: premium or basic, innovative or outdated, reliable or risky. This score reflects source consensus and directly influences recommendations. A brand with good sentiment gets recommended; others are merely mentioned.

GuidesNovember 25, 2025

From Search Engine to Answer Engine: The New Digital Marketing Paradigm

We're living through a paradigm shift: search engines (Google) are giving way to answer engines (ChatGPT, Perplexity). These AIs no longer return links—they directly recommend brands. To stay visible, companies must evolve from SEO to GEO (Generative Engine Optimization).

TutorialsNovember 22, 2025

How to Measure the ROI of Your AI Platform Visibility

AI visibility ROI is measured by correlating your GEO KPIs (visibility, sentiment, recommendation) with business indicators (leads, brand traffic, prospect mentions). The method: establish a baseline, track evolution, attribute impact.

InsightsNovember 18, 2025

Luxury & AI: How to Maintain Exclusivity When Algorithms Democratize Information

AI democratizes access to information about luxury, but not access to luxury itself. Premium brands must ensure AI correctly transmits their positioning and differentiation, while adapting their communication strategy.

GuidesNovember 15, 2025

For Agencies: How to Add GEO to Your Service Portfolio

GEO is a major business opportunity for agencies: new differentiating service, clients who need it but don't know where to start, and recurring revenue through monitoring. Here's how to structure your offering.

InsightsNovember 12, 2025

How B2B Decision-Makers Use Perplexity to Evaluate Your Solutions

B2B decision-makers increasingly use Perplexity to evaluate vendors and solutions. Unlike Google, Perplexity cites its sources and synthesizes information. To be recommended, your brand must be present on authoritative sources with clear, differentiated positioning.

TutorialsNovember 8, 2025

The 3 Essential GEO KPIs: Visibility, Sentiment, Recommendation

GEO is measured with 3 essential KPIs: Visibility (are you mentioned?), Sentiment (how are you described?), and Recommendation (are you suggested as a solution?). These metrics replace traditional SEO rankings for evaluating your presence on ChatGPT, Gemini, and Perplexity.

TutorialsNovember 5, 2025

The AI Visibility Audit: The First Step Before Any Optimization Strategy

An AI visibility audit analyzes your current presence on ChatGPT, Gemini, and Perplexity: how often you're mentioned, with what sentiment, for which questions. It's the essential starting point before any GEO strategy.

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